10 Years of Innovation – Indosole

IndoX | 10 Years of Innovation

As a wise, young teen once said, “life moves pretty fast; if you don’t stop and look around once in a while, you could miss it.”

Saturday 16 November was Indosole’s moment to pause, take stock of a decade of innovation and share its 10th birthday celebrations with the community at its flagship store in Canggu, Bali. The meandering waterways and swaying grasses of rice paddies that usually form Indosole’s backyard had been drained and dried for fallow, providing the ideal setting for the afternoon and evening of entertainment and revelry. 

Kelapa Jubilee cocktails and ‘adults only’ ginger beer were chilled, a stage was set and the sun shone warm and bright as the first guests arrived. Smiles and camaraderie abound, and an all-natural dying workshop filled the venue with vibrant, indigo-dyed garments, fluttering gently as the dried in the late afternoon breeze.

   

Indosole’s neighbor, Lettuce Inn, was providing light meals and refreshments, and as the crowd grew, the staff of Indosole happily shared the momentous occasion with the local community. As the first band of the evening, Pluto Project, strummed their first chords, people were socializing and shopping, many helping to inaugurate Indosole’s new recycling program, which offers customers a 50 percent discount on any new footwear when trading in an old pair. Marking ten years of innovation, this new concept repurposes old sandals into the Indosoles of tomorrow, mulching, molding and bonding them into the comfortable and supportive uppers of fresh, new flip flops and slides.

Beyond sunset, the atmosphere swelled, the relaxed crowd enjoying the laid-back atmosphere and warm Canggu evening. Local band Roll Fast wound things up a notch, and as the Indosole team toasted their special day with a bottle of Patron, the celebration and smiles rolled enthusiastically onwards into the night, with DJs from House of PNNY taking the party to the close.

A decade can seem like a lifetime, yet in hindsight, it can pass in the blink of an eye. Continually reinventing and innovating, Indosole is excited to be commencing its second decade inspired, evolved and with more passion for positive solutions than ever before. We look forward to sharing the next chapter with you.

 


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