Indosole will be displaying at it's 3rd Agenda Tradeshow this week - January 5th-6th in Long Beach, CA www.agendashow.com Agenda is an invite-only show which unites retailers and today's hip urban, fashion, and beach inspired brands from around the world. We are honored to be attending and will be posted up at booth #G11 showing our line and serving up fresh brewed Sumatran coffee all day long. For a sneak peek of our 2015 line entitled "Pathways" go to: www.indosolecatalog.com 2015 product will hit stores in March! PATHWAYS "Choose the path that calls to you; and when you arrive you are exactly where you are meant to be."
We caught up with our friends from Bureo Skateboards to find out a little more about the company, where it came from and where it is going! For those who don’t know, Bureo was started by Ben Kneppers, an outdoor enthusiast with a passion for the environment and of course skateboarding; David Stover, a surfer with great respect for the ocean and Kevin Ahearn, an engineer that brings this knowledge to the world of sustainably made skateboards. Tell us a little about your product and how it came about? While living in Sydney, Australia back in 2012, the idea sprouted as the team made it a mission to find solutions for plastic pollution in our oceans. The goal was to develop fun and innovative products from upcycled plastic waste by creating a sustainable collection program that gives back to coastal communities. Brainstorming ideas eventually led to plastic skateboards and faced with a multitude of plastic debris, we became intrigued with fishnet waste, highly durable materials that are a massive source of plastic pollution in our oceans. From there, we spent several months in a plastic engineering lab to study the fishnet materials, and develop a recycled formula for our skateboards. What made you aware of the situation in Chile and how did you begin to do something about it? People think the reason we are working in Chile is because they have a huge pollution problem, but the fact is ocean plastic pollution is a global issue. We began in Chile because they gave us the opportunity to do something about it. In addition to the funding we received from Northeastern Universities IDEA Venture Accelerator program (IDEA), we received critical seed funding from the Start-up Chile program, which allowed us to bring our ideas to a proven product. We were also supported by World Wildlife Fund Chile and a collection of fishing syndicates that were open to support our project from the very early stages. In the first year of operations in Chile, we spent a significant amount in a few select fishing villages. During this time we explained our objectives with the communities and began working with the fisherman to responsibly collect and recycle their fishing nets. We are now working to further establish our relationships with these communities and expand our collection programs. What does Bureo mean and why is it important to you? The name ‘Bureo’ comes from the language of the Mapuche, the native Chileans, and means ´the waves’. Selected in honor of the Chilean people, the name represents our mission. Just as a wave originates from a disturbance of wind along the ocean surface, Bureo is starting with a small change in an ocean of plastic. Through time and energy, the waves of Bureo will develop the force required to cause real change. We wanted to recognize Chile, as they gave us the opportunity to launch our project. We hope that we can show them, through our actions, how grateful we were for their support. What is Net Positiva? Net Positiva is our fishing net collection and recycling program. Currently, it is operating in three communities in Chile with plans to expand this year. Through Net Positiva we aim to work with fisherman to ensure their gear is disposed of properly. We have plans to continue expanding Net Positiva in Chile and other global regions. We hear you’ve found yourself a collaboration with Patagonia, tell us what this means to Bureo? We have always looked at Patagonia as the benchmark for delivering quality products while maintaining a high standard of responsibility at many levels. It was awesome to be able to share our plans and goals with a partner that aligns so well with our vision. Gaining the support of Patagonia through their $20Million & Change fund ensures that we are able to continue developing Bureo. This includes expansion of our current programs in Chile, and exploring projects in new regions. Tell us about your distribution, are you doing anything to prepare for the upcoming holiday season? We just launched sales in the US in September. Currently we are just getting our boards into select retail location, and offering product on our online store. We are running a recycling program in Chile to collect 6-7 tonnes of fishing net in the next 6 weeks, so this will keep most of the team busy before the holiday! A part of our team has stayed behind in California to keep distribution going, and to make sure we get our boards out for the holidays. We think the Minnow cruiser board is pretty high on a lot of wish lists…followed closely by a pair of Indosoles of course! We thank the Bureo crew for taking the time to let us know a little more about their awesome skateboards. You can find them at www.bureoskateboards.com
The IndoSole crew would like to thank everyone for all the support in our first year of business. 2010 was our foundation year and we are so appreciative of those who bought sandals this past year. We are looking forward to big things in 2011. Happy New Year and Selamat Tahun Baru! Atlas Skateboard shop in San Mateo, CA encourages kids everywhere to get out and skateboard. Skating is becoming more popular amongst kids in Bali but most cannot afford a new skateboard setup. So, Mike and the crew at Atlas have kicked down some skateboards and clothing to be delivered to Bali. Thanks guys! Check out Atlas Skateboard Shop: http://atlasskateboarding.com/