Indosole Blog & News

After 4 years of pounding the pavement with a small crew, the Indosole team has grown a need for expansion in the personnel dept. 2013 has brought us some great new additions to our team: Stevie Farmer (Sales/Marketing assistant) , Kenya Stabler (Designer), Jessica Medina (Web and Graphics Support), Morgan Sterns (Graphic Design), and Britt Erickson (Event Coordination). While planning for the future of our sales and distribution model of our fine Indo products, we realized it was time for experienced leadership at an upper management level. We are proud and honored to have added Ed Santos to our team. Ed will be managing Global Sales efforts going forward. Ed has years of experience selling, managing, and growing distribution for surf and lifestyle companies in the past, and has already made a dramatic impact on our sales strategy and organization in the short time with us. This guy is gonna help us growww!

We are honored to be the premiere footwear sponsor of Surf N' Suds Beer Festival this weekend in beautiful Carpenteria. DEEP Magazine has put together this amazing event which features 40+ breweries for beer tasting and 3 bands to play in the sunshine. We will be there slinging Indo's all day....

TONIGHT in San Francisco - San Franpsycho and Surf For Life present: A special fundraiser for Surf For Life's mission to build schools in Nicaragua. *Indosole as footwear sponsor for tonight's event*  

There is a tradeshow on next week's Agenda... July 25th-26th marks the annual Agenda Tradeshow in Long Beach, CA which attracts a variety of respected apparel brands and retailers from the surf, skate, and lifestyle arena. Indosole is fortunate to be attending it's 1st ever Agenda show as an exhibitor and our whole crew has poured our hearts into a high-end presentation. Much respect to our crew for the hard work and everything is looking fab. We will be setup with a stylee 10x10 booth and displaying our new Spring/Summer 2014 line "Balifornia" at the show. Wish us luck!

Proof Lab - Mill Valley, CA – We are stoked to have partnered up with PROOF LAB surf shop in Mill Valley, CA which is located in the heart of beautiful Marin County. P-lab has a reputation of great service and a wide spread of shred sticks, clothing, shoes, sandals, and now Indosole. They also have an inside skatepark! Please swing by and check it out and stay tuned for an Indo's and Coconuts event happening in the near future.  

Our crew will be setup at the San Franpsycho  shop at the corner of Divisadero at Fell St. in the Western Addition area of San Francisco today. We will be selling Indosole shoes and sandals while hacking open fresh coconuts the ole fashioned way. Hope to see you there...

  LINES Magazine is a go-to in monthly reading for locals and tourists in Bali and beyond. LINES dishes up entertaining updates on local business and profiles on local heroes and the who's who in the surf community. It is with great pleasure that Indosole received exposure in this month's issue with an ad, a contest, and a complimentary Indo sticker. Thanks to the LINES crew, our Bali Crew, graphic artist Morgan, and those that made it happen. Inside Cover - Surfer and Good Human: Teiki Ballian Indosole products can be found in these fine Bali retailers: Nusa Surf  Drifter Seminyak Single Fin Uluwatu Deus Ex Machina

Our goal was to create a short video piece that would encompass the landscape of San Francisco, Indosole product and our crew's rockstar lifestyle of surfing, motorcyle riding, and good fun.  By ForLove Productions  

I have an immense passion for color and patterns of traditional textiles that originate from around the world, for me Bali is heaven. Indonesia is known for their Ikat and Batik textiles which happen to be some of my favorite, so without a doubt I wanted to incorporate these traditional textiles into our Spring/Summer 14' line. I decided to go with Batik because I felt we could have a lot of fun exploring and playing with designs and colors. So, we took our blank canvas (white organic cotton, which all our clothing will be made out of) and went to creativity city! I will break down the process simply, but it really is something you have to see or do yourself to get the full understanding and appreciation for this technique. Batik is a wax resistent form of dying that takes 7-10 days to complete. First you choose your stamp pattern, we chose 1-2 traditional and then some other fun ones that we felt fit our image/story best, then you choose your colors for the motif and background. The first dying process is for the stamp, they dye the material, let it dry in the sun, then they lay the fabric out and dip the stamp in hot melted wax and stamp the whole material. Keep in mind the stamps are about 10' x 10' and usually hand carved metal squares and they do about 8 meters of fabric at a time, so its a lengthy and tedious process that is very hands on. Then they let the wax dry, dip it into a bath of solution to take out the first dye but the dye under the wax (the pattern) remains. Then, the background is dyed, left in the sun to dry( the sun gives the dye a unique "salted" effect) and after it is dried, the fabric is dipped into boiling hot water to remove the wax, which reveals the first dye job, then they rinse it all out and hang it out to dry again. Viola, then you have Batik! Too see more or get a better understanding please watch this videoThanks for reading, Kenya